Scope:
Social Strategy
Content Direction
Influencer Marketing & Creator Strategy
The Challenge:
How do we distinguish ourselves from a typical celebrity brand—positioning Pleasing as an authentic extension of Harry Styles’ world, while thoughtfully separating fandom from lifestyle?
Engagement
Web Traffic
Sentiment
The Disney FANTASIA x Pleasing Collection brought three iconic musical moments to life—The Sorcerer’s Apprentice, Dance of the Hours, and Pastoral Symphony—through 30 pieces of apparel, accessories, beauty, and Pleasing Polish. Available online and via immersive pop-ups in Disney Springs and Houston, the launch captivated fans across both brands. We executed a streamlined social strategy with teaser content, a combined earned-and-owned creator approach, and targeted efforts to drive digital sales and in-person foot traffic—blending online engagement with real-world magic.
By blending legacy appeal with fan-driven energy, the 5-week campaign achieved Instagram engagement rates of 7.8% per post—3,400% above benchmark—and TikTok engagement rates of 8.9% per post, exceeding the benchmark by 140%.
Pleasing
The Walt Disney Company
Frame Studio
