Scope:
Social Strategy
Content Direction
Community Management
The Challenge:
In a saturated market, elevate a legacy brand’s relevance through strategic content direction and streamlined content workstreams—preserving its luxury positioning while fostering meaningful connection with a broader, mass-market audience.
Audience Development (Growth Rate)
Engagement
Conversion
The 2024 Haute Couture season made headlines with Maison Margiela’s “Glass Skin” by Dame Pat McGrath captivating the global beauty community. Within 24 hours, our team launched a cross-channel content strategy, collaborating seamlessly across Paris, New York, and LA. One week—and thousands of viral recreations—later, we tapped into social listening to produce a first-of-its-kind TikTok Live, revealing the backstage technique and announcing a new product drop.
Over just eight weeks, we gained over 360K new Instagram followers and 170K on TikTok, increased Instagram engagement by 400%, and drove a 323% surge in website traffic.
Pat McGrath Labs
