Scope:
Social Strategy
Content Direction
Content Production
Influencer Marketing & Strategy
The Challenge:
To educate audiences and consumers on the Shop with Google platform while developing a visual and tonal brand identity.
Audience Development (Growth Rate)
Engagement
To launch its new Beauty AR Try-On feature, Shop with Google teamed up with iconic beauty brand Pat McGrath Labs and rising talent Monet McMichael to drive both brand visibility and platform engagement. Our team led the creative development from end to end—concepting, scripting, storyboarding, casting, and producing the campaign’s HERO spot. We also supported a dynamic pre-promotion strategy that included influencer activations and CGI assets to amplify excitement around an in-person pop-up experience.
The result: 3.4 million impressions over just two weeks—showcasing the power of immersive storytelling and strategic collaboration.
Agency - SHADOW
Production - Imposter TV
Editorial & Color - The Den Editorial
Sound - Lime Studios
Music - JSM Music
